About Me
Hi, I'm Katie!
I'm a Creative Marketing Strategist with 8+ years of experience at the crossroads of design and performance, where a brand looks as intentional as it grows. My background spans brand identity, content strategy, paid and organic campaigns, and web design, giving me a rare ability to lead a project from the first creative brief all the way through to the data that proves it worked.
About
Background & Approach
About Me
I've built strategies for companies across industries, and whether I'm designing a logo, running a paid campaign, or building a landing page from scratch, my approach is always the same: make it beautiful, make it strategic, make it matter. I'm currently based in the Pacific Northwest and open to opportunities nationwide.
Hi, I'm Katie!
I'm a Creative Marketing Strategist with 8+ years of experience at the crossroads of design and performance, where a brand looks as intentional as it grows. My background spans brand identity, content strategy, paid and organic campaigns, and web design, giving me a rare ability to lead a project from the first creative brief all the way through to the data that proves it worked.
About
Education
Portland State University - 2024
Bachelor's in Business - Marketing
Minor in Graphic Design
Portland Community College - 2021
Associate of Arts Degree
Pre-Business Marketing
GPA: 4.0, Summa cum Laude
PDX Code Guild - 2016
12-Week Full-Stack Developer Bootcamp
Python Stack
Performance Marketing
Running data-informed paid ad campaigns on Meta and Google, with a sharp eye on analytics to optimize in real time.
Web Design & Landing Pages
Designing high-converting, visually compelling web experiences in WordPress, Squarespace, Wix, and beyond.
Content Creation
Producing multimedia content that tells a cohesive brand story.
Social Media Strategy
Building and executing multi-platform strategies that grow audiences and drive real engagement across organic and paid channels.
Brand Identity
Developing visual systems, logos, and design languages that give companies a distinct, ownable presence.
Practice Areas
Focus Areas
and Expertise
Campaign Management
Strategizing and executing integrated marketing campaigns across digital, print, and influencer channels.
Good marketing makes you feel something; great marketing makes you do something
About
When I'm Not Working...
You'll probably find me with a craft project in hand! When I'm not working on a project, I'm likely hiking a trail, on a yoga mat, or deep into a new interior design rabbit hole (my home is very much a living project).
Travel is a big love of mine; some of my favorite adventures have been through India, Norway, and Australia, and I'm always planning the next one with my husband! At home, life is kept interesting by our two cats, Luna and Tillu, who have strong opinions about everything I do.